Virality is a word-of-mouth diffusion process wherein a message is actively forwarded from person to person, within and between multiple weakly linked personal networks, and is marked by a period of exponential growth in the number of people who are exposed to the message. Viral events create a temporally bound, self-organized, interest network where membership is based on an interest in the information content or an interest in being included in the interest network of others.

We’ve released our viral video dataset including video data, blog links, and daily views to the public.  Visit the deta sets page for more information.

Join retroV at the Information School’s second annual Research Fair at the Burke Museum of Natural History and Culture on the University of Washington campus on December 1, betweeen 7:00 and 9:30 p.m

The retroV research group was recently awarded a Google Research Award to study the dynamics of viral information.

Mapping the ‘life-cycle’ of election viral videos and elite vs. tail blogs.